There is this news I found on Medical News Today website: “Web 2.0. implementation strategies for the pharmaceutical industry”.
Quote 1: “Pharma industry leaders say that despite the regulatory and legal challenges of Web 2.0 approaches, companies must monitor, test, measure and – above all else – participate and find value in social networking opportunities.”
Quote 2: “With declining ROI from most traditional pharma marketing channels, new ways of reaching physicians and patients cannot be ignored. The big question for pharma is how Web 2.0 approaches can most effectively be used to meet its marketing and communication challenges.”
A few remarks:
1/ As mentioned in a previous post about the subject, the pharmaceutical industry has become aware that something is going on via the web: medical and pharmaceutical blogs, patients blogs and all kind of websites about drugs and related subjects. The point is that we do now have access to other sources of information than the ones provided by the pharmaceutical industry… And that is a very good thing!
2/ The pharmaceutical industry wants to expand its presence online in a way that of course serves its interests in the end.
3/ But it still doesn’t know how to use the web 2.0.
In the report entitled “Web 2.0. -A new frontier for pharma?” by Lisa Roner, Eyeforpharma, pharmaceutical business strategy information provider, February 2007, we find some hints regarding the current situation:
It is easy to look at what is happening in other industries and expect the same from healthcare, says Len Starnes, Head of European eBusiness at Bayer Schering. But he agrees that in an industry characterized by conservative, risk-averse approaches it will take longer to get on the Web 2.0 bandwagon.“Half of the industry is just waking up to the fact that we have the Internet and aren’t even on Web 1.0 yet,” he quips. “The average product manager is not aware of Web 2.0. There are a few dabblers, but most are just learning about it.”
I quite like this:
“…in a industry characterized by conservative, risk-averse approaches it will take longer to get on the Web 2.0 bandwagon”
“Half of the industry is just waking up to the fact that we have the Internet and aren’t even on the Web 1.0 yet”
If I understand well, the pharmaceutical industry is quite bad at informatics…
Technorati Tags: web 2.0, social networking